WMRA provides independent consulting services related to the mining and resources industry.
We offer wide-ranging experience in international commodities markets, including iron ore, metallurgical coal, thermal coal, manganese and copper markets.
The consultancy has deep experience in the Western Australian coal and energy sector.
Areas of expertise include:
- Market studies;
- International minerals marketing (hands-on experience in over 25 countries);
- Sales and Marketing strategy;
- New Business Development;
- Strategic Planning;
- Pricing strategy;
- Market penetration and customer growth;
- Negotiation planning and tactics; and
- Competitor analysis.